Clear confirmation
Changing a plan, adding a cross-agent suggestion or taking a meaningful action should be presented for review.
Designed around consent
Helpful AI should never make you feel out of the loop.
Me by Shifi is being built around visible responsibilities, understandable suggestions and confirmation before meaningful changes.
Core principles
Your agency is part of the product.
Visible source
Updates identify the agent and reason behind them, especially when advice moves between specialist areas.
Optional specialists
Specialist agents are designed to be activated or paused. Shifi remains the consistent master assistant.
Editable inputs
Estimates and suggestions should be correctable, because a photograph or short description never tells the whole story.
Health-related boundaries
Support for everyday choices—not diagnosis.
Nourish and Move can help with routine planning, awareness and progress. They should not present estimates as clinical facts or replace qualified care.
When professional help matters
People with medical conditions, injuries, pregnancy, eating-disorder concerns or alarming symptoms should seek appropriate professional guidance before following AI-generated nutrition or exercise suggestions.
1
Explain uncertainty
Photo-based food information and calorie calculations are estimates that the user can review.
2
Respect limitations
Fitness plans need readiness, level, equipment and constraints—not only a desired goal.
3
Escalate warning signs
The interface should encourage professional or emergency support where a request exceeds everyday guidance.
4
Avoid guaranteed outcomes
No agent should promise weight, health, performance or financial results.
Control model
What happens—and what does not.
| Situation | Expected behaviour | User control |
|---|---|---|
| An agent suggests a plan change | The reason and relevant impact are shown. | Accept, edit or decline. |
| A specialist shares context | The receiving agent and purpose are visible. | Review the resulting suggestion. |
| A meal image is analysed | The result is labelled as an estimate. | Correct items and quantities. |
| A specialist is not useful | Its wall and related sections can be disabled. | Pause or deactivate it. |
| A future shopping action is proposed | It remains a suggestion in the current scope. | No automatic checkout is claimed. |
Privacy by design
Collect with purpose. Keep controls understandable.
Detailed production practices depend on the final services and integrations selected before launch. The current privacy notice explains the website’s Phase 1 behaviour and the intended principles for the app.
Read the privacy notice →Before public launch
- Document every production data flow
- Minimise stored health and preference data
- Define retention and deletion workflows
- Secure API keys only on the server
- Complete professional legal and security review